Google Search Data
Real search trends from Google
Nuscents Home Fragrance Search Index
The UK’s Home Fragrance Scent Index
Monthly insights into the home fragrance scents the UK is searching for, buying and loving right now.
AI Search Trends
Insights from AI search demand
Nuscents Sales Data
Live sales signals from real orders
Market & Social Signals
Buzz, demand and market movement
100% data driven
Updated monthly
UK wide coverage
3.4M+
Searches Analysed
This Month ↓ 6% vs May 2025
This Month ↓ 6% vs May 2025
2.5M+
AI Search Mentions
This Month ↑ 4% vs May 2025
This Month ↑ 4% vs May 2025
166K+
Nuscents Sales
Data Points ↓ 3% vs May 2025
Data Points ↓ 3% vs May 2025
201
Trending Scents
Right Now ↑ 4% vs May 2025
Right Now ↑ 4% vs May 2025
12
UK Regions
Covered Nationwide data
Covered Nationwide data
Top 1%
Most Comprehensive
Fragrance Index Unique data blend
Fragrance Index Unique data blend
Monthly Home Fragrance Report
The UK Scent Index June 2025
A monthly report tracking the UK's most popular home fragrance scents using Google search behaviour, AI search trends, Nuscents sales data and wider market signals.
Published 2nd July 2025
June 2025 Edition
Top 20 UK Home Fragrance Scents
| Rank | Scent | Category | Index Score | Monthly Change | Why It’s Trending |
|---|---|---|---|---|---|
| 1 | Coconut | Tropical | 98.5 | ↑5 | Tropical fragrances took the lead as summer searches intensified. |
| 2 | Pink Sands | Fresh | 97.9 | ↓1 | Still one of the UK’s strongest summer fragrance profiles. |
| 3 | Rock Salt & Driftwood | Marine | 96.1 | ↑11 | Marine and coastal scents surged as warmer weather arrived. |
| 4 | Fresh Linen | Laundry | 94.8 | ↓2 | Laundry scents stayed strong but lost ground to summer profiles. |
| 5 | Lemon Sherbet | Citrus | 93.7 | ↑14 | Bright citrus scents climbed sharply during early summer. |
| 6 | Spring Awakening | Laundry | 92.4 | ↓3 | Still popular, though spring-led laundry demand began easing. |
| 7 | Clean Cotton | Laundry | 91.3 | ↓2 | Clean fragrances remained reliable but less dominant than in spring. |
| 8 | Fresh Meadows | Fresh | 90.6 | ↑2 | Outdoor-inspired fragrances continued to perform well. |
| 9 | Cherry Blossom | Floral | 89.5 | ↓5 | Spring florals softened as tropical and citrus scents gained. |
| 10 | Blueberry & Vanilla | Fruity | 88.4 | New | Sweet fruity scents entered the summer rankings. |
| 11 | White Dove | Clean | 87.5 | ↓3 | Clean, soapy profiles remained popular but slipped slightly. |
| 12 | Rhubarb & Custard | Sweet | 86.6 | ↑5 | Fruity sweet scents strengthened during summer. |
| 13 | Baby Powder | Powdery | 85.4 | ↓6 | Comfort scents remained steady but fell behind seasonal favourites. |
| 14 | Mango | Tropical | 84.7 | New | Tropical fruit scents entered strongly as summer demand widened. |
| 15 | Peony | Floral | 83.8 | ↓6 | Soft florals eased after their spring peak. |
| 16 | Fresh Unstoppables | Laundry | 82.9 | ↓4 | Laundry booster scents stayed in the Top 20 but cooled slightly. |
| 17 | Pineapple | Tropical | 81.8 | New | Juicy tropical scents began gaining stronger summer search interest. |
| 18 | La Vie Est Belle | Perfume Inspired | 80.9 | ↓7 | Perfume-inspired scents softened as seasonal fragrances dominated. |
| 19 | Lavender | Herbal | 79.7 | ↓4 | Relaxing herbal scents remained searched but moved down the rankings. |
| 20 | Summer Breeze | Fresh | 78.8 | New | Fresh summer-themed scents entered as seasonal demand broadened. |
↑ Moved up
↓ Moved down
— No change
New entry
June 2025 Findings
What This Month’s Index Shows
June saw summer fragrance trends fully establish themselves across the UK. Tropical fruits, marine notes and citrus scents recorded their strongest performance of the year, while traditional spring florals continued to decline.
01
Summer fragrances dominated the rankings
Coconut became the UK's number one home fragrance for the first time, while Pink Sands and Rock Salt & Driftwood completed an unmistakably summer-inspired Top 3.
02
Tropical scents surged across the UK
Mango, Pineapple and Coconut all climbed rapidly as shoppers searched for brighter, fruit-led fragrances throughout June.
03
Fresh fragrances remained resilient
Fresh Linen, Fresh Meadows and Clean Cotton stayed firmly inside the Top 10, proving clean fragrances remain popular regardless of season.
04
Spring and luxury perfumes softened
Cherry Blossom, Peony, La Vie Est Belle and other heavier perfume-inspired scents slipped further as consumer demand shifted towards lighter coastal and citrus fragrances.
Why Trust The Index?
Built From Multiple Demand Signals
The UK Scent Index is designed to be a practical monthly snapshot of home fragrance demand, not just a list of bestsellers.
Google Search Behaviour
We consider how people are actively searching for scents, fragrance families and home fragrance products in the UK.
AI Search Trends
We look at emerging AI-led search interest to spot fragrance themes that may be growing before they become obvious elsewhere.
Nuscents Sales Data
Real customer purchasing behaviour helps balance search interest with what people are actually buying.
Market Movement
Seasonality, fragrance families, wider category trends and product demand are reviewed together rather than in isolation.
Methodology
How The Monthly Score Is Calculated
Each scent is given an index score out of 100. The score combines search demand, AI search interest, Nuscents sales data, monthly movement and wider market signals. The result is a balanced view of what the UK appears to be interested in, not just what sold most in one shop.
40%
Google search interest
25%
AI search demand
20%
Nuscents sales data
15%
Market & seasonal signals
June 2025 Regional Breakdown
Top Scent By UK Region
Explore which home fragrance scents led the index across the UK’s nations and regions this month.
Selected Region
Scotland
Top Scent
Rock Salt & Driftwood
Category
Marine
Index Score
95.1
Select a UK nation or region on the map to reveal its leading home fragrance scent for June 2025.
Media & Press
Using The UK Scent Index?
Journalists, bloggers and publishers are welcome to reference or quote data from The UK Scent Index with clear attribution to Nuscents and a link back to the original report.
Monthly home fragrance data
Regional scent trends
Expert commentary available
Previous Editions
Explore UK Scent Index Reports
Browse every monthly edition of the UK Scent Index from January 2025 to June 2026.
June2026Latest report
May2026View report
April2026View report
March2026View report
February2026View report
January2026View report
December2025View report
November2025View report
October2025View report
September2025View report
August2025View report
July2025View report
June2025View report
May2025View report
April2025View report
March2025View report
February2025View report
January2025First edition