Google Search Data
Real search trends from Google
Nuscents Home Fragrance Search Index
The UK’s Home Fragrance Scent Index
Monthly insights into the home fragrance scents the UK is searching for, buying and loving right now.
AI Search Trends
Insights from AI search demand
Nuscents Sales Data
Live sales signals from real orders
Market & Social Signals
Buzz, demand and market movement
100% data driven
Updated monthly
UK wide coverage
3.9M+
Searches Analysed
This Month ↑ 5% vs January 2026
This Month ↑ 5% vs January 2026
2.8M+
AI Search Mentions
This Month ↑ 4% vs January 2026
This Month ↑ 4% vs January 2026
250K+
Nuscents Sales
Data Points ↑ 5% vs January 2026
Data Points ↑ 5% vs January 2026
184
Trending Scents
Right Now ↑ 6% vs January 2026
Right Now ↑ 6% vs January 2026
12
UK Regions
Covered Nationwide data
Covered Nationwide data
Top 1%
Most Comprehensive
Fragrance Index Unique data blend
Fragrance Index Unique data blend
Monthly Home Fragrance Report
The UK Scent Index February 2026
A monthly report tracking the UK's most popular home fragrance scents using Google search behaviour, AI search trends, Nuscents sales data and wider market signals.
Published 4th March 2026
February 2026 Edition
Top 20 UK Home Fragrance Scents
| Rank | Scent | Category | Index Score | Monthly Change | Why It’s Trending |
|---|---|---|---|---|---|
| 1 | Fresh Linen | Laundry | 98.9 | — | Fresh laundry fragrances remained the UK's favourite as spring-cleaning season gathered momentum. |
| 2 | Clean Cotton | Laundry | 98.3 | — | Classic clean scents continued dominating search interest across the UK. |
| 3 | Spring Awakening | Laundry | 97.8 | ↑5 | Searches surged as consumers looked ahead to spring cleaning. |
| 4 | Baby Powder | Powdery | 97.0 | — | Comforting powdery fragrances remained a firm household favourite. |
| 5 | Dark Opium | Perfume Inspired | 96.4 | ↑4 | Valentine's gifting boosted demand for luxurious perfume-inspired fragrances. |
| 6 | Love Hearts | Sweet | 95.8 | ↑14 | Valentine's Day pushed sweet confectionery-inspired scents sharply higher. |
| 7 | White Dove | Clean | 95.4 | ↓1 | Soft soapy fragrances continued performing strongly across home fragrance. |
| 8 | Fresh Unstoppables | Laundry | 94.9 | ↑2 | Long-lasting laundry scents remained one of the fastest-growing categories. |
| 9 | Pink Sands | Tropical | 94.3 | ↑9 | Warmer weather anticipation lifted tropical fragrance searches. |
| 10 | Vanilla | Sweet | 93.9 | ↓5 | A consistent bestseller despite growing competition from floral scents. |
| 11 | Comforting | Laundry | 93.3 | — | Cosy clean fragrances remained popular through the final weeks of winter. |
| 12 | Lavender | Spa | 92.8 | ↓5 | Wellness fragrances remained steady as self-care searches stayed elevated. |
| 13 | Jasmine & Patchouli | Floral | 92.2 | — | Elegant florals continued gaining popularity ahead of spring. |
| 14 | Black Cherry | Fruity | 91.6 | ↑1 | Rich fruity fragrances remained a dependable customer favourite. |
| 15 | Duvet Day | Fresh | 90.9 | ↓1 | Comfort-inspired fragrances stayed popular during colder evenings. |
| 16 | Rhubarb & Custard | Sweet | 90.2 | ↑1 | Retro sweet-shop scents maintained steady demand. |
| 17 | Rose Wonderland | Floral | 89.4 | New | Rose fragrances benefited from Valentine's gifting and floral trends. |
| 18 | Fairy Dust | Sweet | 88.8 | New | Playful sweet fragrances enjoyed renewed popularity during half-term. |
| 19 | Snow Angel | Christmas | 87.6 | ↓7 | The festive favourite finally slipped as seasonal demand faded. |
| 20 | Coconut Lime | Tropical | 86.9 | New | Early interest in fresh tropical fragrances began building ahead of spring. |
↑ Moved up
↓ Moved down
— No change
New entry
Nuscents-Led Data
Biggest Year-on-Year Scent Risers
Each month, the UK Scent Index highlights the fragrance notes showing the strongest year-on-year growth across Nuscents search, sales and customer interest data. These figures are based on Nuscents-led trend analysis and are designed to show changing consumer behaviour across home fragrance.
#1
Rose
+52%Rose-led fragrances saw the strongest year-on-year rise, helped by Valentine’s Day gifting and growing demand for softer, romantic floral home fragrance profiles.
#2
Fresh Linen
+41%Fresh Linen continued to grow as clean, laundry-style scents dominated the February reset period and early spring-cleaning searches.
#3
Pink Sands
+34%Pink Sands rose strongly as shoppers began moving from heavier winter scents towards brighter, fresher and more uplifting tropical fragrance profiles.
Methodology note:
Year-on-year risers compare February 2026 against February 2025 using Nuscents-led
search behaviour, product engagement, customer demand signals and fragrance category trends.
This data is intended as a directional indicator of UK home fragrance interest.
February 2026 Findings
What This Month’s Index Shows
February showed the UK home fragrance market moving from winter reset mode into early spring and Valentine’s gifting. Clean laundry scents stayed dominant, but romantic florals, sweet fragrances and brighter tropical profiles gained momentum as consumers looked for fresher, softer and more uplifting home scents.
01
Laundry scents remained the strongest category
Fresh Linen, Clean Cotton, Spring Awakening and Fresh Unstoppables continued to lead demand as shoppers focused on fresh, clean-smelling homes and early spring-cleaning routines.
02
Valentine’s scents climbed sharply
Love Hearts, Rose Wonderland and perfume-inspired fragrances gained visibility as February gifting pushed sweet, romantic and luxurious scent profiles higher in the index.
03
Christmas scents finally faded
Snow Angel remained just inside the rankings, but festive fragrances largely disappeared as shoppers moved away from seasonal winter scents and towards cleaner, brighter home fragrance choices.
04
Spring and tropical notes started rising
Pink Sands, Coconut Lime, florals and fruity scents began gaining ground, showing early signs of consumers looking ahead to spring, lighter homes and warmer seasonal fragrance profiles.
Why Trust The Index?
Built From Multiple Demand Signals
The UK Scent Index is designed to be a practical monthly snapshot of home fragrance demand, not just a list of bestsellers.
Google Search Behaviour
We consider how people are actively searching for scents, fragrance families and home fragrance products in the UK.
AI Search Trends
We look at emerging AI-led search interest to spot fragrance themes that may be growing before they become obvious elsewhere.
Nuscents Sales Data
Real customer purchasing behaviour helps balance search interest with what people are actually buying.
Market Movement
Seasonality, fragrance families, wider category trends and product demand are reviewed together rather than in isolation.
Methodology
How The Monthly Score Is Calculated
Each scent is given an index score out of 100. The score combines search demand, AI search interest, Nuscents sales data, monthly movement and wider market signals. The result is a balanced view of what the UK appears to be interested in, not just what sold most in one shop.
40%
Google search interest
25%
AI search demand
20%
Nuscents sales data
15%
Market & seasonal signals
Regional Surprise
Where the UK Scent Map Changed This Month
Each month, the UK Scent Index highlights standout regional shifts from Nuscents-led search, sales and customer interest data.
Kent & Essex
Spring Awakening climbed sharply
Laundry-inspired fragrances over-indexed as shoppers moved towards fresher, brighter home scents and early spring-cleaning routines.
+36% vs UK average
Birmingham
Rose scents gained Valentine’s momentum
Romantic floral profiles saw stronger demand in February, with rose-led scents benefiting from gifting, self-care and softer luxury fragrance trends.
+31% YoY demand
Newcastle
Pink Sands rose earlier than expected
Tropical and uplifting fragrance profiles began climbing before spring, suggesting stronger appetite for brighter scents in urban search and sales behaviour.
#1 early tropical moverMethodology note: Regional Surprise is based on Nuscents-led search behaviour, customer demand signals, product engagement and regional fragrance category trends. It is intended as a directional indicator of UK home fragrance interest.
February 2026 Regional Breakdown
Top Scent By UK Region
Explore which home fragrance scents led the index across the UK’s nations and regions this month.
Selected Region
Scotland
Top Scent
Fresh Linen
Category
Laundry
Index Score
99.4
Select a UK nation or region on the map to reveal its leading home fragrance scent for February 2026.
Media & Press
Using The UK Scent Index?
Journalists, bloggers and publishers are welcome to reference or quote data from The UK Scent Index with clear attribution to Nuscents and a link back to the original report.
Monthly home fragrance data
Regional scent trends
Expert commentary available
Previous Editions
Explore UK Scent Index Reports
Browse every monthly edition of the UK Scent Index from January 2025 to June 2026.
June2026Latest report
May2026View report
April2026View report
March2026View report
February2026View report
January2026View report
December2025View report
November2025View report
October2025View report
September2025View report
August2025View report
July2025View report
June2025View report
May2025View report
April2025View report
March2025View report
February2025View report
January2025First edition