About Us | Our Business Journey | Nuscents

Nuscents is more than a UK-based fragrance company; it's a story of passion, innovation, and a commitment to creating home fragrance products that go beyond the ordinary. What began on a kitchen worktop in 2018 with a spark of curiosity—"Could we make a better wax melt than what’s out there?"—has transformed into a thriving UK company, with a team of dedicated staff and a loyal customer base who share our love for quality scents that don’t compromise on value.

Our story started with a simple question: “Why are supermarket wax melts so lacking in quality? How hard could it be to create something better?” From that first spark of curiosity, we set out to create home fragrances that felt luxurious without the luxury price tag, balancing high quality with affordability. Today, we’re proud to say that what started as an experiment has blossomed into a trusted brand that produces several thousand products each week, with a wide range of customers who trust us for their home fragrance needs.

The Journey from Kitchen Worktop to Full-Fledged Business

In those early days, we dedicated countless hours to perfecting our formulas, balancing scent profiles, and ensuring that every product met our standards for quality. Back then, it was just us—two founders working long hours after full-time jobs, driven by our vision and an ever-growing list of customers who loved our products. As demand for our fragrances grew, we quickly outgrew our kitchen setup and, in early 2021, moved into our first dedicated workspace.

Within just three months, we had outgrown that space too, prompting a second move to a larger premises, where we’re now based. This growth, while thrilling, came with challenges: we realized that to truly scale and meet demand, we’d need a team. Hiring our first employee was both exciting and nerve-wracking, but as our team expanded, it became one of the most rewarding aspects of our journey. Today, Nuscents is powered by an incredible team across production, dispatch and everything in between, and we’re proud to provide not just jobs but a supportive workplace where everyone shares this love for fragrance.

Our Values: Service, Quality, and Value

At the heart of Nuscents are three core values—Service, Quality, and Value. We believe in giving every customer, whether they’re a wholesale partner or a one-time shopper, an experience that leaves them feeling appreciated. Quality is at the centre of everything we do; our products are crafted with care and attention to detail, using premium ingredients that stand out for their lasting scent and depth. And while luxury often comes with a steep price, we’re committed to offering our products at a price that’s affordable, because we believe everyone deserves a touch of indulgence in their day-to-day.

Balancing these three values isn’t always easy, but it’s a challenge we embrace every day. We strive to get orders out quickly, solve issues fairly, and offer products that feel like a luxury without the luxury price. Our customers’ loyalty and trust drive us to keep improving, adapting, and pushing the boundaries of what’s possible for a small business.

Growth That Never Forgets Its Roots

As Nuscents continues to grow, from dispatching hundreds of orders a week to developing partnerships with wholesalers across the UK, we remain committed to the personal connection we had when it was just the two of us. Every customer is important to us, whether they’re spending £10 or £100, and we want every interaction to reflect the care and commitment that first sparked our journey. Building relationships, answering questions, and maintaining that one-on-one touch with our customers is as essential to us today as it was when we first started.

Looking to the Future

Our journey so far has been a testament to what dedication, teamwork, and a shared vision can achieve. But Nuscents is just getting started. We’re constantly exploring new ways to innovate, improve our product line, and bring even more value to our customers. Whether you’re here for a signature scent, a seasonal fragrance, or simply to refresh your home, we’re committed to delivering products that bring a little extra joy and comfort to every corner of your life.

Thank you for being a part of our story. We’re grateful for every order, every review, and every shared experience that has helped shape Nuscents into what it is today. Here’s to creating even more unforgettable fragrances - and unforgettable memories - together.