Google Search Data
Real search trends from Google
Nuscents Home Fragrance Search Index
The UK’s Home Fragrance Scent Index
Monthly insights into the home fragrance scents the UK is searching for, buying and loving right now.
AI Search Trends
Insights from AI search demand
Nuscents Sales Data
Live sales signals from real orders
Market & Social Signals
Buzz, demand and market movement
100% data driven
Updated monthly
UK wide coverage
About The Index
What Is The UK Scent Index?
The UK Scent Index is Nuscents' monthly home fragrance report, tracking the scents, fragrance families and home fragrance trends gaining attention across the UK.
A monthly snapshot of what the UK is loving
Each report combines Google search behaviour, AI search trends, Nuscents sales data and wider market signals to show which home fragrance scents are rising, falling and gaining momentum.
Rather than simply listing bestsellers, the index is designed to highlight broader demand patterns across home fragrance, including seasonal changes, regional movement and emerging scent trends.
01
Search Demand
How people search for scents and fragrance families.
02
AI Trends
Emerging AI-led interest before it becomes obvious.
03
Sales Data
Real customer buying behaviour from Nuscents.
04
Market Movement
Seasonality, category demand and wider trends.
Media & Press
Using The UK Scent Index?
Journalists, bloggers and publishers are welcome to reference or quote data from The UK Scent Index with clear attribution to Nuscents and a link back to the original report.
01
Monthly home fragrance data
02
Regional scent trends
03
Expert commentary available
Previous Editions
Explore UK Scent Index Reports
Browse every monthly edition of the UK Scent Index from January 2025 to June 2026.
June2026Latest report
May2026View report
April2026View report
March2026View report
February2026View report
January2026View report
December2025View report
November2025View report
October2025View report
September2025View report
August2025View report
July2025View report
June2025View report
May2025View report
April2025View report
March2025View report
February2025View report
January2025First edition