"Help, I Can't Smell My Wax Melts!"
From time to time, we receive messages about customers struggling to get a scent throw from a wax melt. In very rare cases (approximately 1 in 1,000), people claim they can't detect any scent at all/a lack of scent, from any of a selection of wax melts they've purchased.
So, What Are We Doing Wrong?
The simple answer: nothing. We follow a consistent, precise process to produce thousands of wax melts each week, and have produced this volume since 2021. This process uses the same high-quality fragrance oils sourced from reputable UK-based suppliers and the same wax blend—week in, week out. We don’t deal in “bad batches", there's no such thing. We buy our fragrance oils in bulk, ensuring consistency and reliability. Each wax melt is created using a meticulous, repeatable process, including routine batch testing to maintain quality, and random product tests from some of the 50,000+ wax melts in our warehouse at any given time.
Whilst human error is possible, it is incredibly minimal due to the sheer volume and rigor of our production process. If any tweaks to a fragrance occur from a manufacturer, we are quick to identify and address them, but such instances are rare.
The Value We Offer
Our wax melts are crafted with quality and value in mind. Compared to the market average, our products are up to 40% more affordable without compromising on the quality of ingredients. We don’t push gimmicky slogans, but our products are made with the highest allowable percentage of fragrance oil, providing excellent value to our customers. It's why so many return to us again, and again, and again.
Understanding Perceived Weak Scents
Some fragrances are naturally more potent than others, and certain scents are designed to perform optimally in smaller or enclosed spaces. We choose only the highest quality fragrance versions available, which often come with complex scent profiles rather than sheer intensity. A nuanced blend can provide a richer scent experience, even if it doesn’t always mean “stronger” in the conventional sense.
“I Bought Twelve Bars and They’re All Weakly Scented”
Whilst it’s possible for minor variances to occur, the chance of several bars being unscented or underperforming is extremely unlikely due to our quality controls. Our product pages advise using tealight burners with at least 12cm of distance between the tealight and the dish for the best performance. Electric burners can work well with our products, but super-low wattage models may struggle with any type of wax melt, particularly one which loves heat such as ours - explained in product pages.
If you’re using a very small oil burner, that could also be the issue. These tend to burn off fragrance quickly, which is why we advise against them. Our wax melts are designed to withstand higher temperatures, meaning they burn slower and release fragrance steadily compared to other wax types.
Longstanding Customer Satisfaction
We have shipped several hundred orders each week for the past four years, and the demand for our products continues to grow. While we consider all feedback valuable, our high customer retention rate speaks volumes. If you find that our wax melts don’t perform as you’d like, we genuinely appreciate you trying them and suggest exploring a brand that uses a soft soy blend, which may align better with your preferences and your equipment.
“Why Don’t You Use a Soft Blend?”
Our current wax blend is chosen for its performance and reliability. While soft soy blends offer quick scent release, they come with their own drawbacks, such as faster burn-off. Our customers have come to love the balance we offer: strong, lasting fragrance that works well in most burners. However, results can vary based on conditions like room temperature and burner type—something no brand can guarantee 100% consistency on.
Our Approach
We know we can’t please everyone, and that’s okay. We aim to cater to our core customers who appreciate the quality and value we provide. If you’ve found that several of our wax melts didn’t work as expected, genuinely this is more reflective of your melting set up than it is of our product. We thank you for trying us and hope this explanation helps guide you toward wax types better suited to your preferences or burner setup.
Your satisfaction matters, and we hope this clarifies why our products consistently perform well for most users.